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BARNEY PLUSH TOY MOVIE
The question is, do we really want our best filmmakers, screenwriters, and actors tied up in what boils down to multimillion-dollar adverts for a toy corporation? (As one viral tweet puts it: “ branded content with a wink and movie stars is still branded content! bring back the concept of selling out!”) Wouldn’t it be nice if we could have just one (1) original idea, as a treat? Well, Greta Gerwig is already lined up to direct her next feature, a reboot of The Chronicles of Narnia for Netflix, so guess we’ll never know. Believe it or not, Microsoft launched an interactive toy line in the late 1990s that made plush toy versions of Barney, Arthur, and others that 'interacted' with their TV show counterparts.
For example, Lena Dunham’s planned Polly Pocket film, starring Emily In Paris ’ Lily Collins, could be genuinely incredible if she’s allowed to go full Girls with the toy company’s intellectual property. Of course, this talent does mean that we could be in for some interesting takes on Mattel’s various plastic dolls, action figures, and board games in the years to come ( Barbie itself is promising big things ahead of its July 21 release date). Of these, many already have big names attached – from Tom Hanks, to JJ Abrams – in case Margot Robbie and Ryan Gosling as Barbie and Ken didn’t already signal Hollywood’s enthusiasm for casting a cynical eye on our collective childhoods. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being thirtysomething, growing up with Barney – just the level of disenchantment within the generation.”įor Mattel as a whole, McKeon adds: “It would be so daring of us, and really underscore that we’re here to make art.” A lot of art, apparently: 13 more films have been publicly announced, while 45 are in development. “We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,” he adds.
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